To be successful in this new era of the informed and empowered consumer, businesses must revolutionize the way they think about marketing. It starts with recognizing the new reality and then learning how to adapt. In this talk for the profesionnal network Réseau Oudinot Anna Zgadzaj present the main challenges of today’s marketing, and show the keys to success with some concrete tips on how to better navigate this new digital world to attract customers’ attention and have more impact.